About us

Vitality Innovation AS is a Norwegian development company combining research and practical experience in the development of products for animals. Established in 2004, the company is behind ImproWin, DogVitality and CatVitality.

Norwegian innovation for animals

Our background is in organic acids and their salts. The founders brought experience from developing products for animals and fish at Norsk Hydro. This expertise has remained part of the company’s work.

Research and development

Research, testing and practical experience are important parts of our development work. We aim to make the knowledge behind our products accessible, while clearly distinguishing research findings from individual owners’ experiences.

Read about a published ImproWin study (in Norwegian).

From research to products

Work with organic acids and salts has led to patents and further product development. Our products are intended for different animals and uses. Refer to the information and instructions for the specific product sold in your market.

Awards

• DnB NOR Innovation Award, 2006
• Larvik Municipality Entrepreneur Award, 2008

Explore our store or contact us for product information.